How many hours are you online every day? If you’re social life is synonymous to cyber life, you may spend more time surfing the internet, checking your Facebook account, and playing online games than the average person. As a matter of fact, Americans are spending more time in social media sites like Facebook than ever before, with an average of 4 hours and 35 minutes per month according to Experian Hitwise. What is making people stay online longer?
The answer: social media applications. A company called RockYou would know all about this since they are one of the pioneers when it comes to the development of social media apps, especially games and advertising solutions. Are you familiar with Gourmet Ranch and Zoo World? If you’re an avid fan of these games, you have RockYou to thank.
What is RockYou? Listed as one of the most promising venture-backed companies by the Wall Street Journal in 2008, RockYou is focused on the development of interactive social games. Although RockYou now specializes in social media applications, the company’s first product, was much different than what they are producing today. In 2005, partners Lance Tokuda and Jia Shen created a slide show application widget. From this, they moved on to create other applications such as voice mail, text and photo stylization. In 2007, they found their niche in producing games for Facebook as one of the first companies to develop and operate third-party software applications.
And the rest, as they say, is history. RockYou continued to climb up the ladder of success as they began to focus on higher quality social games. Since their inception six years ago, they have acquired two-game development studios, namely TirNua and Playdemic. The latter’s first game, ‘Gourmet Ranch,’ was recently nominated for a Mochi Award for ‘Best Social Game’ February of this year.
Today, RockYou’s games have millions of active users and counting.